Executive Conclusion

Because of it declaration, the latest NextFifty Initiative collaborated with the Geena Davis Institute towards the Gender when you look at the News to questionnaire Americans’ attitudes on the representations away from older adults and you will learn representations of women fifty+ in the flick and television. Which total studies systematically explores how gender-established icon intersects with age-centered sign in the heads off news consumers plus in American enjoyment media.

The newest conclusions from your questionnaire show that representations of males and you can female 50+ was out-of-line that have user consult – people of all ages try eager to get more well-balanced, diverse, and you can aspirational portrayals from older visitors. Our very own studies of the very most prominent movies and television shows1 regarding 2010 in order to 2020 suggests that on-monitor ageism persists and it is obvious certainly one of towards the-display screen women aged 50+. Read more →